Where beauty
becomes personal.

My Story

A career built one client at a time

My name is Liat Guzalgul, founder of Li Vela Beauty. I have been working in the beauty industry since 1999, with over 25 years of hands-on experience in skincare, electrolysis, laser hair removal, waxing, facials and a wide range of beauty treatments.

For many years I worked independently, building a loyal clientele through personal care, consistency and word-of-mouth. As my client base continued to grow, I reached a point where I could no longer accommodate everyone on my own. That was when I decided to take the next step and create Li Vela Beauty.

I wanted Li Vela to reflect the standards I have believed in throughout my entire career. Quality, exceptional cleanliness, professionalism and customer service are extremely important to me. I also wanted to create a private, welcoming environment where women can feel comfortable and receive truly personal attention.

Even as Li Vela continues to grow, my philosophy remains the same: never compromise on quality, pay attention to the details, and treat every client with the care and respect she deserves.

• 1999

  The beginning. Liat begins her journey in the beauty industry: skincare, electrolysis, waxing and facials, one loyal client at a time.

• 2000s

  Word of mouth. Years of independent practice built on trust, consistency and personal care. Clients brought their sisters, mothers and friends.

• Today

  Li Vela Beauty opens its doors. A private, welcoming home in Spring Valley Marketplace, created to welcome more clients while maintaining personal care and attention.